puff up а) подниматься клубами (о дыме и т.п.); Smoke puffed up from the forest fire. б) распухать, вздуваться; His face was all puffed up. в) coll. перехваливать; I think the newspapers have puffed up her performance; she wasn't all that good. г) coll. важничать, кичиться, чваниться; The new girl seems rather puffed up, as if she thinks she's too important to talk to anybody.