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    Indirect/Distributor Channel 
    • Your company sells and ships to the distributor. The distributor sells and ships to the end user. This may occur in multiple stages. Ultimately your products may pass through the Indirect/Distributor Channel and arrive at a retail outlet. Order information in this channel may be transmitted by electronic means....


    Indirect Retail Locations 
    • A retail location that ultimately sells your product to consumers, but who purchases your products from an intermediary, like a distributor or wholesaler....


    Catalog Channel 
    • A call center or order processing facility that receives orders directly from the customer based on defined catalog offerings and ships directly to the customer; order information in this channel may be transmitted by electronic means. These means may include EDI, brokered systems, or linked electronic systems....


    Efficient Consumer Response (ECR) 
    • A demand driven replenishment system designed to link all parties in the logistics channel to create a massive flow-through distribution network. Replenishment is based upon consumer demand and point of sale information....







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